Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has opened its third Cromax Color Center in Chiang Rai together with Northern Car Paint Co., Ltd., its key distributor of Cromax in Chiang Rai province in the far north region of Thailand. The opening ceremony was presided over by Mr. Sarit Ung-apinan, former Vice Minister of Commerce, Mr. Natapon Wattanaporn, General Manager, Northern Car Paint Co, Ltd. and Axalta’s Managing Director, Passorn Iriyapichart.

The Cromax Color Center includes a Color Technology Center, a full range of Cromax product lines and a mixing machine for Cromax. At the Color Technology Center, Axalta offers the latest automated color-matching technology, the Acquire II spectrophotometer designed to help improve body shop productivity and reduce costs. The Acquire II spectrophotometer does this by rapidly finding the best available formula from the more than 500,000 choices stored in its database, and then customizing the formula to best match the exact color of each vehicle to be repaired, for both domestically produced and imported vehicles. The Center provides body shops with easy access to Axalta’s comprehensive range of Cromax high quality automotive refinish products, including putty, primers and clearcoats, so that customers can be assured of the quality of the repair work.

“As a leading automotive coatings provider in the market, Axalta is proud to be able to provide quality coatings such as the Cromax family of refinish products and excellent color technology to enable body shops to better serve our customers,” explained Axalta’s Passorn Iriyapichart. “The opening of the Cromax Color Center in Chiang Rai shows our continuous investment in helping our body shop and collision repair customers achieve their productivity goals from the front of the body shop to the back.”

The Cromax family of refinish products is one of Axalta’s premium flagship automotive coating brands. This is the third Cromax Center in Thailand. The other two are located in Udonthani, in the northeast region, and Nakhonsawan, in the lower north region.